Evolution Guidance
A supportive container to become a thriving social innovator with joy, ease, and effectiveness.
Guidance For
Evolving Social Innovators:
Social innovators are visionaries actively creating or evolving initiatives that expand the capacity of their ecosystems to generate shared prosperity for people and planet.
Whether launching a new endeavor or refining an existing one, they are dedicated to designing solutions that align communities, infrastructure, and institutions to cultivate collaboration, and create lasting systemic shifts.
Forging a new path brings resistance
Misfit Funding
Most existing grants, revenue, and investment opportunities don't seem to fit with your innovative and holistic approach.
Stifling Complexity
The complexity of building a sustainable business model while engaging and growing capacity in your community can feel stifling, leading to overthinking and lack of progress.
Limited Capacity
We only have so much time in the day, and prioritizing to drive action with all the possible options and paths seems overwhelming.
With Guidance, You Can Integrate Resistance to Find Flow
One thing is clear about Innovation grounded in love, reciprocity, and connection to place - It's not meant to be done alone.
We created Evolution Guidance to bring you an ecosystem of support that connects you with the people, ways of working, and sense of belonging that will support you in fulfilling the potential of your project.
Community of Support
Regular check-ins, meditations, and project showcases with fellow social innovators.
Personalized Guidance
1-1 sessions that meet you where you are and expand your capability where it's most potent.
Access to Experts
A pool of values-aligned experts in fundraising, mindset, personal wellness, go to market, and product design to bring in when you need extra support.
A Toolkit to Drive Clarity
Built from the best methods in Regenerative Design & Business Model Innovation, this toolkit will help you clarify thinking and drive inspired action.
Step Into Evolution
From Stuck
  • Working alone and feeling unsupported
  • Struggling to fund your efforts to grow or pay your core expenses
  • Overthinking and unable to launch with purpose
To Thriving
  • Building an engaged team and circle of advisors
  • Finding funding and revenue to pay yourself and grow your efforts
  • Launching innovative and impactful initiatives with a supportive community
Designed to Drive Evolution on Three Levels

The Place / System You're Working On

Your Project & Team

You

You
The success of any project you lead will come down to how prepared you are in mind, body, and spirit.
Evolution Guidance is designed to help you evolve your inner being, so you can approach your work with confidence and clarity.
Your Project & Team
As you evolve your inner state, you'll expand how you think about your project, developing a more elegant approach. This will enable you to attract and align a team that supports your ambitions for creating a better world.
Your System
Your system, or place, can act as a source of inspiration or resistance.
As you evolve in your self your project strategy, and your team you'll learn to embrace the uniqueness of your place, tapping the expansion of potential when you work with place as a design partner.
A Dynamic, Living Process
Holistic Strategy
We start with a holistic strategy call, where we review your well-being, your project, and your system to find the most powerful focus areas that will drive evolution in your life and work .
Adaptive Execution
We will walk the path of social innovation together, using the toolkit in supporting you in guiding your team and ecosystem down the path of manifesting potential.
Reflection
After our first three months together, we’ll reflect on the progress you’ve made on your goals, make sure our process is best serving you, and make adjustments that are necessary to keep creating more value together.
Experience Across The Social Innovation Landscape
I'm Adam French, the core guide and creator of the in the Evolution Guidance offering.
In my journey I've been blessed to work with dozens of social entrepreneurs as an advisor, strategist, designer, and most recently, a regenerative practitioner.
I've worked with non-profits, coalitions, for-profits, and everything in between and found that there are essential core patterns to what makes projects successful. I seek to support you in embodying these patterns in your own unique way.
My toolkit converges influences from design thinking, business model innovation, strategy, regenerative and systems thinking frameworks, yoga, qi-gong, and is always expanding!
My role in this process is as a guide, here to help you craft a path that uniquely reflects the genius you have to bring, the context you come from, and the vision for the system you're working in.
I'm also here to ensure you have a good time in mind, body, and spirit while you walk the journey of a social innovator.
I humbly offer Evolution Guidance to answer my calling in holding dynamic space for people to grow in their efforts to make a better world.
An Ecosystem Of Support
After doing 1-1 coaching for a year or two, we realized we can only get so far working individually in the context of social innovation.
To drive systemic change and stay in integrity with your values as you grow means you need a group of people ready to support you. We've gathered a network of folks with unique expertise, from fundraising to communications to product market fit.
A Toolkit For Clarity & Organization
People are the heart of Evolution Guidance, and the Social Innovators Toolkit is the brain. Created over 5 years of working directly with purposeful entrepreneurs, it brings together frameworks of business model innovation, regenerative design, and even Chinese medicine to help you think more clearly, effectively, and expansively.
We designed it not just as a collection of valuable information and templates to spark your thinking, but as a source of truth and space of evolution for your project strategy, initiatives, and core information.
Built To Drive Evolution Through Meaningful Transitions
Evolution Guidance is created for those who feel like they're on the edge of something greater. Both the toolkit and the guidance meet you where you're at on your journey, and is extra potent for those at one of the following stages:
1
Emerging
You have recently exited a career that was misaligned with your values, and have discovered potential to serve the world in new ways, applying your skills and unique experience for the good of people and planet.
You have a few exciting ideas for how you could go about this, but don't know how to focus this new creative energy to launch your new project.
We'll help you deepen your connection to your infinite, unique potential, explore the breadth of possible ideas, and move forward with the most powerful ideas, driving clarity and momentum in your emergence.
2
Accelerating
You've been gaining traction on a social innovation project but feel stuck in the pre-seed stage. You want to grow your team and create value on higher levels, but aren't sure how to get past running pilots and barely scraping by.
We'll expand the new potential that your hard work has opened up for you, gather lessons and resources, and support your breakthrough.
3
Evolving
You have been reasonably successful for a number of years, but recently have felt like you're playing small, given all of the connections, knowledge, and successful projects you've run over the years. You know there's another level to your project's expression but aren't sure how to tap into and actualize this potential.
We'll reconnect to the essence of your project, the reason you started, and use this source of motivation to re-ignite your creativity as we weave together all of the current opportunities to help you leave a powerful legacy of systemic change.
Testimonials
As a Founder, I often struggle to bridge the gap between big-picture dreams and tactical reality.
Enter Interform. Interform has helped break down my long-term vision into achievable 3-4 month sprints, grounding my team at Silvi in action. What's extra special is that Adam doesn't lose sight of the north star, yet is gifted at being able to synthesize priorities for everyone involved.
He's not just a strategy mastermind. Adam brings a rare quality of humanity and connection to the table. This shines through in his exceptional facilitation skills, guiding insightful deep dives and workshops, whether one-on-one or with the entire team.
Without a doubt, Adam is an essential asset for those doing systems change work. I can't recommend him highly enough.
As someone who's working on a systems change vision that involves both for-profit and non-profit entities, Interform has been an invaluable ally. Working with Interform helped me synthesize my big vision into distinct programs, which then supported me in fundraising for much larger grants. Adam worked with me to clarify the big vision and the core program offerings, and Sandra helped me find larger grants than I had previously thought possible. I feel very supported and excited for whats to come!
Jeremy, founder of Homegrown and Permascaping
Adam has known the exact questions to ask that have supported me in aligning with the way I truly want to work in the world… I have worked with other business coaches, and Adam is the first one who has supported me in a way that has allowed me to become the holistic practitioner I have been envisioning yet unable to achieve on my own. I always feel energized and focused for my next step when we get off a call. I am immensely grateful for our paths crossing and for the opportunity to work with him.
Working with Adam French and his business evolution guidance at Interform has been a transformative experience for me and my business. Adam has a remarkable ability to ask the right questions—ones that prompt deep reflection and clarity around my business vision, purpose, and impact.
What I appreciate most is how he consistently brings the focus back to why I do what I do—the people I want to serve, the difference I want to make, and the bigger picture of my mission. His guidance is not just strategic but deeply thoughtful, compassionate, and encouraging. He helps me organize and direct my thoughts in a way that leads to real action and progress.
Brandon Murdock, BAM
Levels of Evolution
To make this accessible to those who need it most, we have 5 scholarships for discounted pricing available on a first-come, first-serve basis.
Please only request a scholarship if your financial circumstances demand it and you could benefit greatly from this offering.
Emerging
  • 2 hour holistic strategy call + write up
  • 1.5 hours of guidance per month
  • 1 team member can be brought into the call
  • Lifetime access to social innovation toolkit
  • Unlimited messaging for support outside guidance sessions
$400/month
3 month minimum commitment
Accelerating
  • Emerging+
  • 3 hours of guidance per month
  • Up to 3 team members can join calls
  • 1 additional support guide per month
$800/Month
3 month minimum commitment
Evolving
Accelerating+
  • 6 hours of guidance per month
  • Up to 5 team members can join calls
  • 2 additional support guides per month
  • Custom quarterly workshop with the team for strategic planning, team building, or design.
$1600/month
3 month minimum commitment
Frequently Asked Questions
Who is this for?
Evolution Guidance is a personalized coaching and strategy service designed for systems innovators, founders, and change agents. It helps individuals and teams navigate complex environments, refine their vision, and develop the skills and structures needed for sustainable impact.

This service is ideal for:
  • Early to mid-stage founders of purpose-driven organizations.
  • Leaders who want to refine their strategy, collaborate effectively, and scale their impact.
  • Individuals seeking both inner transformation and external systems change.
  • Those who feel stuck in their vision and need structured support to move forward.
What does it mean to have support guides?
Support guides are experts in a specific topic or area that's relevant to your journey. They're available upon request, and an hour spent with a support guide counts towareds your guidance hours for the month.
What makes this different from conventional coaching or consulting?
Unlike typical coaching, Evolution Guidance blends strategic guidance, personal development, and ecosystem thinking to help you transform not just your work, but how you think about your project. It’s action-driven, systems-focused, and rooted in regenerative practices.
Instead of giving you the answers, we give you tools and frameworks for you to discover answers that are uniquely fit for your specific situation. The goal is to develop the way you think so you can act with more clarity overtime.
What is the Social Innovation Toolkit?
The Social Innovation Toolkit is a collection of frameworks, worksheets, and tools that provide a clear path to think through everything from understanding your systemic context to creating an offering to developing partnerships. It's a synthesis of tools we've gathered from the cutting edge of business model innovation, regenerative development and design, and marketing after working with dozens of innovators. We think of it as you're "Second brain" - the place you can get all your ideas out of your head, clarified, and acted upon.